Yesterday I received a letter from a customer, a real world paper letter in our PO Box.
It was an angry letter about a host of problems with a particular product.
The letter closed with “What are we suppose to do ??? You will have to admit this is a REAL problem…. We would appreciate an e-mail […]

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What have you done today to build your business?
This question is an important one for merchants, affiliates, part timers, life timers and pretty much anyone else dorking around online to generate income.
This is also an important question to ask yourself often. It’s easy to wake up and spend the day just going through the motions, and just […]

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In my last post, All Hail the New Parasite, I ranted a bit about networks, OPMs and affiliates taking advantage of merchants on the TM PPC issue. This time, I’d just like to post a bit of data.
Because poachers not only steal commissions from merchants, but also overwrite the cookies of affiliates who previously referred […]

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Affiliates, merchants and even some networks are pretty vocal about being anti-spyware, anti-parasite, anti-BHO scum, etc, but another parasite has quietly slipped onto the scene and has actually been hailed, defended and cheered by members of the industry.
Never by merchants though, surprise surprise…
I’m talking about trademark poachers, a breed of scum sucking bottom feeders that need to be […]

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Watched an interesting screencast on increasing holiday sales at GrokDotCom yesterday and it prompted a few modifications to a shopping cart on our retail site today. Far from being just about holiday selling, the screencast could apply year ’round. The main topic/technique to improve conversions was something called “point of action assurances”.
I’ve been doing a lot of digging on […]

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