Watched an interesting screencast on increasing holiday sales at GrokDotCom yesterday and it prompted a few modifications to a shopping cart on our retail site today. Far from being just about holiday selling, the screencast could apply year ’round. The main topic/technique to improve conversions was something called “point of action assurances”.
I’ve been doing a lot of digging on […]

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The phrase “content is king” has been kicking around web marketing circles since the old days. More recently affiliate marketers have debated the point to death, some citing sales sites as the sliced bread of affiliate marketing and some tooting the content horn.
My company owns a pile of domains, a pile of sites and a […]

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A guy going by the nick “sitemaker” posted the following list of link building criteria in this thread over at Webmasterworld. Here are the relevant bits:
I pay no attention to PR and especially Alexa
Relevancy is everything, you just got to make sure your links are on the right pages ie.
1) Title tag containing relevant keywords
2) Relevant […]

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[EDIT: All fixed, thanks to Jeremy Clark on the WordPress forums.] 
Okay, as a blogger I’m second to many. This is my first swing at using WordPress and you can probably tell. Unfortunately, something about this theme and/or the classes associated with it have made it even more obvious…
Yesterday I added a text widget called “For […]

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I brought this up to Commission Junction nearly two months ago and held off posting anything to give them a chance to investigate before these creeps caught wind of the fact that they were under scrutiny. Anyone else owed money…?
Please forward to Publisher Support.
I have had funds related to InternetPayday.com (advertiser 1257161) on hold in […]

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You might say PPC ad copy has a pretty simple job. You want it to attract the right eyeballs and get them to click, while filtering out the look-e-loos only interested in information. You’d only be half right.
There’s actually a lot more to writing effective ad copy than filtering and compelling. Yes, your ad copy […]

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Gah! Comment SPAM drives me a little nuts. It’s a waste of time and lately I’ve been inundated.
Nice part is, by its very nature comment SPAM is pretty easy to detect. It’s automated after all, so the same comment has been posted elsewhere, 100+ times. A simple search in quotes can usually highlight a somewhat […]

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An Affiliate Marketing Plan for Beginners
First, this is not intended to be an end to end course in web marketing, nor is it meant for anyone who has been at this a while. What it is is some free advice on how to do it right WITHOUT some lame e-book pitch at the end.
Simple success […]

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It’s common knowledge that text links kill when it comes to converting potential customers to affiliate commissions, but why, and more importantly, how? Some would say banners get ignored or that surfers know to click on blue text, etc, but I guarantee that slapping a bunch of text links on your pages will not see […]

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A lot of affiliates, when they first start out, are really keen to promote big brands or hit the big money industries. New affiliates hear how much money is spent every year in online travel, or that adult topics are more highly searched than any other, or than education, insurance, gaming (last year anyway), forex […]

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