Affiliates, merchants and even some networks are pretty vocal about being anti-spyware, anti-parasite, anti-BHO scum, etc, but another parasite has quietly slipped onto the scene and has actually been hailed, defended and cheered by members of the industry.
Never by merchants though, surprise surprise…
I’m talking about trademark poachers, a breed of scum sucking bottom feeders that need to be […]

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Watched an interesting screencast on increasing holiday sales at GrokDotCom yesterday and it prompted a few modifications to a shopping cart on our retail site today. Far from being just about holiday selling, the screencast could apply year ’round. The main topic/technique to improve conversions was something called “point of action assurances”.
I’ve been doing a lot of digging on […]

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The phrase “content is king” has been kicking around web marketing circles since the old days. More recently affiliate marketers have debated the point to death, some citing sales sites as the sliced bread of affiliate marketing and some tooting the content horn.
My company owns a pile of domains, a pile of sites and a […]

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